Leading Color Marketing Group Expert and Award
Winning Designer Zara Stender Unveils Hottest Colors in Home
Décor at Design Event
EL DORADO HILLS, CA – July 2, 2007 – Hillsdale Home
Fine Décor Warehouse debuted its full service program
that caters to interior designers and their customers at Color
Watch 2007 design seminar for the trade featuring Zara Stender,
leading Color Marketing Group (CMG) color expert, award winning
interior designer and noted author. As a known innovative company
and up and coming trendsetter, Hillsdale Home has been redefining
retail home décor by designing and direct importing its
high quality items and making luxury affordable to the trade
and consumer.
According to Stender’s keynote, Mother Nature is having
quite an influence on global color and design trends, as the
most powerful trends are driven by growing concern for the environment.
Specifically, upcoming key colors are coming down to earth:
Green: In a wide variety of shades, tints and tones, especially
botanical greens, is shaping up to be the most important color.
New Natural Neutrals: Earthy beiges, browns and tans are the
latest neutrals.
True Blues from Nature: Blues that represent colors of water
and the sky will dominate the blue palette.
Rich, Ethnic Inspired Colors: Deep, rich ethnic reds and warm
oranges will add a punch of color to neutral settings.
Other trends of note include an increasing popularity of the
red/pink family, a resurgence of luminescent whites, cool grays
as the important new neutral, silver becomes the new accent
and chameleon colors that morph as the light changes break onto
the interior design scene.
Hillsdale Home also debuted its Interior Designer Program that
offers trade discounts and premium services such as a full service
design center equipped with client meeting rooms, custom upholstery
and leather, flooring and window covering solutions; as well
as access to Hillsdale Home’s exclusive home décor
line; client preparation and presentation assistance; no opening
or minimum order requirements and no hassle storage service.
“Hillsdale Home’s innovative Interior Designer Program
essentially provides the designer with a full functioning workroom,
product showroom, presentation rooms and stockroom for pre-installation
storage, as well as a dedicated staff,” said Lynsey Humphrey,
director of Hillsdale Home’s Interior Designer Program.
“These premium services effectively push the boundaries,
from the traditional model in which a showroom works with the
design community in a buy/sell relationship to an integrated
partnership, raising the bar for traditional furniture and design
showrooms.”
Since it was founded in 2004, Hillsdale Home has been working
closely with the design community and clients in the greater
Sacramento and East Bay Area to create functionally beautiful
living spaces that address individual lifestyle needs and reflect
personal style. Furthermore, Hillsdale Home’s design driven
product offering focuses on incorporating the latest in interior
design with classic and timeless elements, featuring diverse
collections and product lines that define global chic and that
“well traveled” look that is so popular today.
The company’s unique vision of offering value driven home
décor, unique and high quality products, as well as premium
services has enabled it to set itself apart in the greater Sacramento
home décor market, establish a strong reputation in the
area while continuing to experience strong growth in a slowing
market. As a result, Hillsdale Home made the decision to expand
its business, opening locations in the Bay Area’s rapidly
growing Dublin and the Salt Lake City markets. Hillsdale Home-Dublin
opened its doors last spring and Hillsdale Home-Salt Lake City
is scheduled to open later this summer.
About Hillsdale Home
Hillsdale Home Fine Décor Warehouse specializes in direct
importing fine furnishings and décor from around the
world. With over 40 years collective experience in international
business and importing, the company’s mission is to provide
its clients with unique and high quality home décor at
value driven prices through direct importing a majority of its
products. Hillsdale Home currently has two retail locations
located in El Dorado Hills and Dublin and will be opening a
third location in Salt Lake City late summer 2007. For more
information about Hillsdale Home, please visit www.hillsdalehome.com
CONTACT: Heather Humphrey
Hillsdale Home
(916) 933-3950
heatherh@hillsdalehome.com
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